Sponsorship

pdf download: SPONSORSHIP PACKET

Festival Overview
The Tempe Festivals of the Arts are routinely ranked among the Top 20 art festivals in the nation by Sunshine Artist magazine, and have received the Pinnacle Award of excellence from the International Festival and Events Association. Held semi-annually, each of the Festivals attracts more than 225,000 guests during its three days in the Spring and Fall, on world-famous Mill Avenue in downtown Tempe, Arizona.

A juried show and sale, the Tempe Festivals of the Arts present as many as 400 artists in a street-festival atmosphere of booths. The range of fine art and fine craft features unique, handmade pieces in 16 categories that range from woodwork to photography, from ceramics to wearable art, from painting to jewelry—along with other traditional and non-traditional forms of visual arts.

In addition to shopping for the Festival’s consistently high quality of fine artwork, guests enjoy a full schedule of entertainment including street performers, the Festival Stage programmed featuring nationally –prominent mainstream jazz, an array of food and beverage vendors, and a limited selection of sponsor booths with products or services that complement the Festival and are of interest to our guests.

On-Site Survey Results
After nearly four decades of tradition in the Mill Avenue District, the Festivals draw a consistent audience, as shown in our on-site survey, below:

Destination Origin:
Greater Phoenix Metropolitan Area 65%
Other Arizona 17%
Outside Arizona 18%
Gender:
Female 57%
Male 43%
Age:
Under 22 years 7%
22 – 30 years 29%
31 – 45 years 26%
46 – 64 years 31%
Over 65 years 7%
Annual Household Income:
Under $45,000 32%
$45,000 – $99,999 50%
$100,000+ 18%
Festival Loyalty:
Returning Customers/Spectators 53%
New Customers/Spectators 40%
Woud Attend Again 82%
Perception of Festival Quality:
Better Than Others, Like It 65%
As Good As Others, Like It 35%

Sponsor Benefits
The following sponsor benefits may be available, depending upon the level of partnership involvement, at the Tempe Festivals of the Arts:

1. Face-to-Face Exposure to as many as 250,000 festival-goers
2. On-Site Exhibit Space – traditionally a 10’ X 10’ space; however, larger spaces are available, including space for mobile touring vans
3. Promotional Presence at a well-recognized, traditional regional event which is the oldest and largest festival of its kind in the Valley
4. Promotional Rights to develop consumer or trade promotions
5. Name or Logo Inclusion in printed materials, including posters, flyers, and an on-site printed program
6. Logo Inclusion in print advertising, including
   a. The Arizona Republic (approximately $125,000 in value)
   b. Phoenix New Times (approximately $2,500 in value)
   c. PHOENIX magazine (Spring only)
7. Festival Directory & Entrance Tower Signage Inclusion of logo or name on ten directional towers and on-site festival maps that mark the official festival entrances and are posted at high foot-traffic intersections throughout the Festival
8. Cross-Street Banner Inclusion of logo at 5th & Mill Avenue, viewed by 19,000 daily motorists and13,000 daily pedestrians for no fewer than 5 days (total: 160,000 impressions)
9. Display Signage and Banners, produced by sponsor, for display at sponsor exhibit space
10. Rights to Distribute Promotional & Sales Materials on-site at your booth location, and within 15’ of your booth perimeter
11. Sponsor Staffing Presence for the purpose of lead generation and incentive distribution may be on-site, restricted with 15-feet of your assigned space
12. Artists’ Hospitality Area Access – for all on-site working staff to take breaks, access restrooms, rest, and have free beverages and snacks
13. Logistical Assistance provided by DTC and festival staff during load-in and load-out
14. Parking Passes for sponsor staff working the event

Available sponsorships include participating, promotional, official, and exclusive arrangements. Each partnership is structured individually to meet the specific needs of the sponsor and the Festival.

Upcoming Event Dates

Fall 2012       November 31- December 2

Sponsorships Available:
Presenting Sponsor       Available
Official Newspaper Sponsor     Sold
Official Automobile       Available
Official Vacation Timeshare    Sold
Official Gaming Partner       Sold
Official Beverage Sponsor       Sold
Artists Awards Dinner Sponsor    Available
Official Radio Sponsor (4)     Sold
Official Television Sponsor (2)     Open – IK Trade
Exhibitor Sponsors (6)       $3,500 – $25,000

Sponsor Contact Information:
Kate Hastings, Managing Director
Tempe Festivals of the Arts
310 South Mill Avenue, Suite A-201
Tempe, AZ 85281
Email: kate@tempefestivalofthearts.com
Phone: 602-997-2581